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Google Analytics
FreeFree web analytics by Google for measuring traffic and engagement
4.0
Based on 1200 reviews🌐 Web⚡ API
Product Details
CompanyGoogle
HeadquartersMountain View, CA
Founded2005
Company Size500+ employees
PricingFree — from $0/mo
Platforms
WebAPI
Rating Breakdown
Pros & Cons
Pros
- Completely free
- Industry standard
- Deep integration with Google ecosystem
Cons
- −Complex interface
- −Privacy concerns
- −GA4 migration was painful
Key Features
Real-time Reporting
Live traffic monitoring
Conversion Tracking
Goal and event tracking
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Starting at
$0/mo
Details
- Company
- HQ
- Mountain View, CA
- Founded
- 2005
- Team Size
- 500+
Updated Mar 16, 2026
Categories
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